Cascade is an AI agent that monitors every account around the clock, catches churn signals days before they surface, and takes autonomous action — outreach, interventions, playbook execution — without a human in the loop.
No dashboards to check. No alerts to miss. Just retained revenue.
How It Works
Integrates with your CRM, product analytics, support stack, and billing system. Continuously monitors engagement, usage, sentiment, and renewal signals across every account.
Scores account health with a model trained on your historical churn patterns. When risk crosses threshold, it selects the right playbook — not a generic workflow, the right one for that customer's situation.
Executes the playbook autonomously — sends personalized outreach, schedules QBRs, triggers internal notifications, flags accounts for escalation. Reports back what it did and what changed.
What Cascade Monitors
DAU, session frequency, and feature adoption trends compared to account baseline.
Tracks when the primary stakeholder goes quiet, hasn't logged in, or is no longer replying to emails.
Monitors ticket volume, sentiment, and topic drift — a sudden surge in complaints triggers risk re-evaluation.
Failed payments, delayed invoices, and credit card failures that signal financial stress on the account.
Days to renewal, expansion history, and whether the account has even opened renewal conversations.
Tracks survey responses over time and flags declining satisfaction scores before they compound.
The outcome
Your best CSMs are exceptional at saving accounts that are already on fire. Cascade makes sure you never miss the ones smoldering quietly in the background — the ones that look fine in your dashboard until the day they cancel.
Retain more revenue. Build a customer base that grows itself. Run a business where churn is a metric you manage, not a surprise you absorb.